A few days ago, I was on a panel for early-stage entrepreneurs. This was for the EO Accelerator program. Each of these entrepreneurs has a business with revenue between $250k and $1MM. Each is wanting to grow their business which inevitably means personal growth.
I love serving EO Accelerator. It is a program near and dear to my heart. I was a member of the program more than a decade ago and became the first Accelerator graduate across the global program. I refer to myself as a product of mentors and peers. That started in Accelerator. Thus, I owe it a lot and more than I could ever give back. It’s a blessing to have the chance to try. Furthermore, the energy from these entrepreneurs is incredible and inspiring.
One of the questions asked was a deep reminder that our language protocols matter. Language protocol often matters more than the content.
When I am mentoring or speaking to a panel, I typically default to experience share. This stems from being in EO (Entrepreneurs Organization) and YPO for over a decade. Both organizations are peer-based and use a language protocol that is focused on sharing experiences. It’s referred to as Gestalt.
Experience sharing is done for a multiple of reasons. Frankly, as a peer-based organization, it should not come as a surprise that peers do not like being told what to do. A bunch of mostly Type-A personalities telling each other what to do and how to solve their problems sounds horrible and hostile. Yet, let’s look at the psychology of this.
When a person is corrected or specifically told to do something, it activates the reptilian brain. This is especially the case when someone has been vulnerable and transparent. The reptilian brain takes a defensive stance for protection. In addition, the left cortex begins to tenaciously cling to what it believes to be true and correct regardless if it is.
To further muddle our innate reactions, we look at our own personal actions, challenges, and problems as contextual. Yet, we often look at other’s as representing (a flaw in) character. Sharing experiences rather than giving advice helps stop the judgment of the person’s character. No one wants to be vulnerable to peers and share a challenge or opportunity to then be judged.
Even if one person can withstand that, would anyone else want to head into that potential firing squad?
In contrast, experience sharing lacks this judgment. It comes with context, actions, and results. Every one hearing it, including the person presenting their challenge, has the potential to learn from each person’s experience share. Each can draw out how it applies to her/him. I have learned more from the experience shares to other’s challenges and problems than perhaps they did. That respects my time and talents.
I love and prefer experience sharing. Yet, it is not an absolute.
The panel was asked the question, “How do you focus on your strategy?” This was a pivotal and probably the best question of the day.
As a panelist, I take the role as a serious obligation. I am deliberate in my content and delivery, including language protocol. I will typically default to Gestalt. It is the rule, not the exception. Yet, I intentionally did not for this question.
Certain questions do not need experience sharing. For example, let’s say an entrepreneur shares her challenge of getting people to return every day. Then, she shares her challenge regarding whether she should give those people compensation, such as a paycheck. I can absolutely state that she should probably pay her people. There is no experience share needed.
These are absolutes. Yes, you should pay your people. Yes, you should pay your taxes. Yes, you should treat people fairly and with respect. No, you should not discriminate based upon gender, religion, sexual preference, hair color, skin color, preference of cats vs. dogs, etc.
(There may be details of these questions, such as what, how, when, etc., that are potentially worthy of an experience share. For example, bi-weekly vs. monthly paychecks?)
My answer to the strategy question was absolute. The answer I gave was “Get off your fucking email.” It was that direct and that absolute. It was intentional. I will detail why this was my answer for most entrepreneurs, especially early stage, in an upcoming blog post.
In the meantime, get off your email.
Also published on Medium.