There was once a small, innovative company who was first in their field. They had built a product out of an idea, a spark of something that would change the world. Before beginning, they offered it to other companies, who rebuked and called them “crazy”. They go on to build the product and sell millions of it despite originally being told their was no market for it. The competitors were wrong and quickly began to see the error of their ways. They rushed to enter the market. And what did the small, innovative company do? They ran an ad welcoming the competitor(s). For those who know the history of computers and advertisement around it, you might be thinking the small,[…]